Apple iPhone 17 Series Launch on September 9: Prices, Features, and Major Upgrades Revealed

 

Apple is gearing up for the global launch of its iPhone 17 series on September 9, 2025, with pre-orders expected from September 12. This year’s lineup will feature four models—iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—marking the debut of the Air variant while discontinuing the Plus model.

Expected Pricing
Industry leaks suggest a $50 price increase across all models due to rising component costs and tariffs. In the US, prices may start at $849 for the iPhone 17, $949 for the iPhone 17 Air, $1,049 for the iPhone 17 Pro (with 256GB base storage), and $1,249 for the iPhone 17 Pro Max. In India, the Pro Max could retail around ₹164,990, while in the UAE, it may cost AED 4,587.

Design & Display
The iPhone 17 Air is rumoured to be Apple’s slimmest iPhone yet, at just 5.5 mm thick. The Pro and Pro Max models may sport a full-width horizontal camera layout, replacing the vertical design. A new anti-reflective, scratch-resistant display with nano-texture technology could also debut.

Performance
High-end models will feature the A19 Pro chip, built on TSMC’s next-gen 3nm process, along with 12GB RAM for smoother multitasking and AI-powered features.

Camera Upgrades
All Pro models are expected to have three 48MP rear cameras—main, ultra-wide, and telephoto—with up to 8x optical zoom. An upgraded 24MP front camera and 8K video recording support are also anticipated.

Other Announcements
Alongside the iPhone 17 lineup, Apple is likely to unveil the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3.

With slimmer designs, advanced chipsets, and major camera improvements, the iPhone 17 series is shaping up to be one of Apple’s biggest upgrades in years, albeit at a higher price point. The final details will be confirmed during the launch event.